Mobile Web Is The Future
Author: P Bennett
Tags: Mobile, Tablet, Responsive design, Web design
Mobile Internet Is The New Gold
“If you want a strong indication of where computing is heading you only have to look at global PC sales since 2013. They can be summed up in one word: dismal.”
This year, worldwide sales of personal computers, which mostly comprise desktop models, are set to see the “most severe yearly contraction on record, ”according to the International Data Corporation, an analysis firm that tracks PC sales. It projected PC sales plunging by more than 10 percent in 2013, and with “no significant recovery” in sight.
Jay Chou, an analyst with the International Data Corporation, said that while people still widely use personal computers, “PC usage is nonetheless declining each year as more mobile devices become available. And despite industry efforts, PC usage has not moved significantly beyond consumption and productivity tasks to differentiate PCs from other devices.”
The future, as seen from this industry perspective but also from overwhelming consumer demand, is mobile, and it’s driven by the internet. With the introduction of the tablet computer and high-end smartphones, consumers have shown that they no longer want to be desk-bound but to take their tech and its internet with them, to do it on the go.
Apple leads the way in the mobile trend – indeed, it largely pioneered the market – with its enormously popular iPhones and iPads, stylishly designed machines of power that have become status symbols among users. During the recent Black Friday shopping event in the United States, the newly launched latest iPad, the Air, was the big winner in terms of sales, with stores selling many thousands of the devices. While some tech firms are struggling to keep up, hot new competition for mobile devices, particularly tablets, is emerging from Asia, with Samsung, HTC and Asus taking the lead.
Large internet firms that make most of their money from advertising know that increasing numbers of people are forsaking PCs for mobile. Their data doesn’t lie. This makes marketing for some firms a challenge. More people than ever are accessing highly popular social media sites like Facebook and Twitter, as well as search sites like Google, using their smartphones and tablets.
This poses an urgent dilemma to these firms because none of them have yet effectively demonstrated – at least to their shareholders – that they are able to monetise mobile in any way as well as they do on PCs. Ads just don’t work as well on smaller screens. Those screens are mobile, and that’s the way consumers want it.
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